Working closely with its membership and the five Continental Confederations, the main focuses of the BWF are to promote, present, regulate and develop the sport globally. BWF’s Strategic Plan 2024 – 2028 and the section About Badminton gives more details on how we do this.

The below briefly describes some of the key focuses day-to-day for the BWF.

Membership 

Servicing

BWF has a global membership of 201 Member Associations. With its headquarters in Kuala Lumpur, BWF provides a range of services to its members. This includes partnerships around event hosting, training courses, educational resources, membership grants to develop the sport and the people in the sport, as well as support for members to attend the annual general meeting of the BWF and engage in the governance processes and the annual Members’ Forum.

Regulating the Sport

The BWF is responsible for regulating the sport at the international level. This includes sanctioning of international competitions, regularly reviewing the rules of the sport and having a system to ensure rules and regulations are followed in the preparation for and delivery of international competitions.

Events

Working in partnership with members, BWF showcases excellence through major event delivery – BWF World Championships, BWF World Men’s / BWF World Woment’s Team Championships (Thomas & Uber Cup Finals), BWF World Mixed Team Championships (Sudirman Cup Finals), BWF World Junior and BWF World Senior Championships. This involves not only ensuring the event is delivered technically well but also event presentation is to the highest levels to showcasing star quality players to a fan base of more than 735 million households globally.

Development

Working closely with the five Continental Confederations and the membership, BWF supports the implementation of a wide range of development programmes globally: Shuttle Time schools badminton, coach education, player development – talent identification and development, membership development – building the capacity of members to better regulate, promote and develop the sport at a national level.

Para badminton

Badminton is a Paralympic sport. BWF has a major role in regulating, promoting and developing Para badminton worldwide. This includes developing the technical capacity of our workforce in Para badminton, player and coach development workshops and training camps, the development of the rules system and the promotion of Para badminton to an increasing fan base.

Marketing and Promoting the Sport

Badminton has a fan base of over 735 million. Our role is to build this fan base globally, showcase our talented players and provide information and statistics on the performances and personalities on and off the field of play.

Olympic / Paralympic Games

Badminton is  an Olympic and Paralympic sport. Our role is to be an active member of the Olympic and Paralympic movement and to plan and implement athlete programmes and pathways towards worlds best performances that attract a significant share of Olympic and Paralympic broadcast.